FULLY TURNKEY INVENTORY ADVERTISING
THE RIGHT VEHICLES.
THE RIGHT SHOPPERS.
ONE SYSTEM.
Put your budget behind the right inventory. Send shoppers to vehicle pages built to generate leads. Stay in front of the ones who show intent.
Plus media spend. Fully managed, per rooftop.
YEARS OF COMBINED
RETAIL AUTOMOTIVE EXPERIENCE
Built by automotive operators.
Backed by The RAM Group.
01 / THE WALKTHROUGH
FOUR JOBS.
ONE FULLY MANAGED PRODUCT.
From your inventory feed to the next shopper conversation. We handle the work in between.
YOUR INVENTORY. SMARTER PRIORITIES.
Put the budget behind the right VINs.
Our proprietary AI-powered algorithm prioritizes your inventory feed to focus advertising on vehicles that need additional exposure.
BUILT-IN BUDGET OPTIMIZATION
ONE MEDIA POOL.
NO PLATFORM MENU.
RAM manages the mix across eligible channels, balancing inventory advertising and shopper retargeting.
Supported channels, not four separate packages. Availability and budget determine the mix. Not every channel will be active at the same time.
02 / YOUR PACKAGE
YOU PROVIDE THE INVENTORY.
WE HANDLE THE REST.
You provide the feed and required access. Our team manages setup, campaigns, pages, optimization, and reporting.
| What you get | Included |
|---|---|
| Fully turnkey management | ✓ |
| Inventory feed integration | ✓ |
| AI-powered inventory prioritization | ✓ |
| VIN-specific advertising | ✓ |
| Dynamic, conversion-focused VDP pages | ✓ |
| Advanced ZIP-code targeting | ✓ |
| Model-level targeting | ✓ |
| Competitive targeting | ✓ |
| Market data refreshed every 7 days | ✓ |
| Setup included at no additional fee | ✓ |
| What you get | Included |
|---|---|
| Meta advertising* | ✓ |
| Google Vehicle Ads* | ✓ |
| TikTok advertising* | ✓ |
| Snapchat advertising* | ✓ |
| AI-assisted cross-platform optimization | ✓ |
| VDP shopper retargeting | ✓ |
| Audience & pixel management | ✓ |
| Campaign management & optimization | ✓ |
| GA4 tracking & performance reporting | ✓ |
| DMS sold-unit matchback | ✓ |
*Media is allocated among eligible channels based on inventory, audience opportunity, budget, and performance. Pixel deployment and reporting require the appropriate access and permissions. A matched sale does not, on its own, prove that an ad caused the sale.
BEYOND IMPRESSIONS AND CLICKS
See what happens
after the click.
GA4 tracking, lead measurement, and DMS matchback support a clearer performance conversation.
03 / THE COMPANY BEHIND IT
A FOCUSED PRODUCT.
AN EXPERIENCED COMPANY.
Not an unproven startup. VDP Driver is backed by automotive operators with more than 100 years of combined retail experience, plus RAM’s media, creative, data, technology, and hands-on execution.
EXPERIENCE WITH TOP-PERFORMING DEALERSHIPS
Selected dealership relationships from RAM’s company overview.
Dealer rankings are supplied by RAM and reflect their respective brands, categories, regions, and reporting periods. They are not presented as results attributable to VDP Driver or as a guarantee of future performance.
04 / GET STARTED
ONE PRODUCT.
ONE MONTHLY INVESTMENT.
Fully managed inventory advertising, conversion-focused pages, and built-in retargeting. No platform shopping required.
Month-to-month
No setup fee
No optimization fee on your first $3,500 in monthly media
Choose your monthly media spend
Your first $3,500 in monthly media spend carries no optimization fee. A 10% optimization fee applies only to the portion above $3,500, in addition to your media budget.
Your full media budget goes to advertising. The $1,500 monthly management fee and any optimization fee are added below. For media budgets over $25,000, contact RAM.
No optimization fee applies to the first $3,500 of monthly media spend.
USD, per rooftop. Recurs monthly until canceled under the subscription terms. Applicable taxes, if any, are shown at checkout.
Contact your RAM representative if secure checkout is unavailable.
SECURE CHECKOUT
Start your VDP Driver subscription.
A FEW QUICK ANSWERS
BEFORE WE GET STARTED.
Do I need to replace my current agency?
No full-service agency change is required. VDP Driver is a standalone inventory advertising product. RAM will review campaign and budget overlap before launch.
What does the dealership need to provide?
Your inventory feed, required website and advertising access, and the approvals needed to launch. RAM handles setup, vehicle pages, advertising, optimization, and reporting.
Will every platform run at the same time?
Not necessarily. RAM allocates the media pool across eligible channels based on inventory priorities, audience opportunity, platform budget requirements, and performance.
Can I add more budget later?
Yes. The management fee is $1,500 per month plus your media spend. There is no optimization fee on the first $3,500 in monthly media; a 10% optimization fee applies only to media above $3,500. Existing customers should request a budget change through RAM to update their subscription.
Is streaming or online video included?
The separate streaming and online-video package is not included in this offer. VDP Driver includes shopper retargeting through its supported digital advertising channels.
VDP DRIVER BY THE RAM GROUP
ONE CAR. ONE AD. ONE BUYER.
You provide the inventory. AI + our team handle the rest.